Web Analytics

What are the analytical tools to understand the user's behaviour when he/she browses the website or in search engines? As a freelancer, I help brand in the strategic analysis of data

My analytics expertise

Measure the performance

In order to understand the needs of the site user, the implementation of analytics is quite useful. This allows you to identify areas of optimization to improve the user experience, which is often correlated with the website’s objective.

Website analytics

  • Google Analytics Audit
  • Google Analytics Set Up
  • Google Analytics Analysis
  • Google Tag Manager Set Up

SEO analytics

  • Google Search Console
  • Bing Webmaster Tool
  • Google My Business
  • SEMrush
  • OnCrawl Website Migration

Paid media analytics

  • Search Campaign
  • Display & Video Campaigns
  • Social Media Campaigns
  • Cross-media analytics
  • ROI


  • Visualisation of paid media performance
  • Measure de return on investment
  • Measure cross-media performance
  • Datastudio
  • Supermetrics


Through my collaborations I accompany brands, I vulgarise the terminologies via my articles to make the process accessible to everyone. The goal is to give a certain autonomy to the structures in the maintenance of the website.