Buying a domain name is one of the most official steps to take in order to start your business online. It is, however, important to have thought about finding a good name for your business.
Either you can find a name that effectively portrays the key elements of your business or you go for an abstract name that provides the ability to build a real brand name starting from a blank sheet. When you’ve found the domain name that suits your project, it is advised to come up with some variants .
Why buying an own name?
Buying your own domain name makes sure you will not lose the brand you have built. It also prevents other people from buying your brand as a domain. Other main reasons for buying your own domain name are:
- When you would like to change your web host, you can keep your domain.
- If you’re building a business, an own domain gives you credibility and improves your click-through rates. Lots of people wouldn’t want to deal with less credible businesses, especially online.
- A dedicated domain helps people to easily remember you and also improves your SEO.
What about the price of buying your own domain name?
There are plenty of professional domain registration companies offering services concerning domain name admin. A useful point of action is to always check whether the domain registrar is ICANN-accredited. ICANN takes care of the coordination of the Domain name system (DNS) and also runs an accreditation system for registrars.
One of the different costs that are countered when buying your own domain is the mandatory annual fee of $0.18. It is charged by the Internet Corporation for Assigned Names and Numbers (ICANN) per year of domain registration renewal or transfer. On top of this, there’s the release fee charged by the domain name registrar or hosting company. Prices fluctuate mainly depending on the Top Level Domain (TLD) and the usability of the domain name.
Short and generic domain names are most often cheaper as they can be used for different purposes. Other costs can be the transfer fees when changing hosts or email costs which depend on the hosting company and the number of email accounts.
How to buy ?
First of all, you should find out the availability of the different domains you are interested in. For this, the website domainr.com is really useful. It is a simple website where you can quickly access availability of domain names with different Top-level domains (TLDs) or domain extensions – as for example “.com”, “.org”, “.eu” etc. – and the different purchase options and additional info per domain.
For the next step, there are two main possibilities. Either you buy your domain name straight at a domain name registration company like Godaddy, Namecheap or Hover. When buying multiple domains or just purchasing some domains to be used in the future, you can us Dnsimple.com. It provides different tools for managing your domains.
When doing this, you still need to connect your domain to a website which means choosing a host and transferring your domain. Which includes a transfer fee. The other option, which avoids this hassle, is finding yourself a suited website-building platform which offers to purchase your website and domain name at the same time. In our case, we are using OVH.
In the process of buying the domain name with OVH, they will also ask you if you would like to host your website and select the CMS (content management system). We wrote an article where you compare the main content management systems on the market. is