I met a friend who told me that she would like to build an eCommerce website for her pieces of jewelry. Unfortunately, she was giving up due to the price the web designers she met were asking. She said that the prices were between 3.000 & 7.000.
Given the other costs that she had to cover, she couldn’t afford to pay this amount in order to build the website, important as it is to reach her customers. Especially when we know she will have to add extra cost afterward in order to have some additional features. A lot of entrepreneurs face the same issue. When you launch your website while having a budget constraint, the priority is to have a functional website with basics features and not to have a fancy website. Especially when you are a small entity.
Build an eCommerce at a low cost
Through this article, we will explain how you could build an eCommerce website without breaking the bank. The only investment you need is your time. As already mentioned in previous articles, there is a multitude of platforms that could help you build a website without having any coding experience. The most popular are WIX, Squarespace and WordPress.
Taking into flexibility and cost, WordPress is the most advantageous. Thus, in this article we will focus on the eCommerce version of WordPress called WooCommerce. The advantage of this extension/plugin lies in the fact that it is free. Nevertheless, before implementing the plugin you must check if it is compatible with your theme
From the WordPress interface, once you downloaded the plugin, you will see on the right side a segment called WooCommerce and products (another article will be dedicated to the creation of products and types of products).
By click on the segment WooCommerce, you will get 6 sub-segments: orders, coupons, reports, settings, status, and extensions. In order to configure the plugin, you click on the settings where you have several elements:
- General information of your eCommerce;
- Products information such the measurement units;
- Information related to VAT;
- Delivery: regions, options (you have the possibility to allow the customer to compute the delivery cost in the basket), classes (you can group products into segments);
- Payments methods;
- Accounts & Privacy (the customer is able to create an account so that he/she does has to fill in the personal information when they come back on the website to buy another product);
- Emails: in order to receive in your inbox automated emails regarding the settings or when someone buys a product/service.
- Advanced Options: such terms and conditions, pages related to the basket or client account.
In summary, you can build an ecommerce website without being a pro of coding using WordPress. The only thing you need is investing time in your project. Thanks to the WooCommerce plugin, you are able to add to your WordPress website the information needed in order for customer to buy your products / Services. In the next articles, we will deep dive in each sub-segment of the WooCommerce and give you advice regarding the set up.